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Across the market, operators delivered high double-digit gains compared with Labor Day weekend, which featured a full slate of college football games but no NFL contests. Two operators, DraftKings and Underdog each saw triple-digit growth, delivering weekly increases of 125% and 119%, respectively. Three others, Polymarket, Crypto.com and Novig, saw gains of at least 30%, led by Polymarket with a weekly increase of 46%.
One interesting nugget surrounds weekend figures at Kalshi, where volume on Sunday only surpassed prior daily activity by $34 million, BofA data shows. Typically, Sunday volume for the quarter dwarfs that of College Football Saturdays due to the voracious demand for NFL offerings. BofA analyst Shaun Kelley attributes the irregularity to the possibility that Kalshi is “over indexing” on college sports.
Kelley also cited improvements at Robinhood as a possible factor for the regression at Kalshi. Just before the NFL season, Robinhood took a minority stake in Crypto.com and struck a deal to begin routing NFL contracts to OG.com, the site’s regulated prediction market platform.
How to play San Quentin
Play’n GO frames each feature as having a defined role within that system. “Each feature in Triple Beasts of Fortune has a clear identity,” said Magnus Wallentin, Games Ambassador at Play’n GO. “Upgrade changes the Bison, Expand opens the grid and Multiplier brings x2 and x3 Multiplier Wilds into play. Super Charged pairs them; Mega Stampede lets all three strike together.”
That comment underlines the studio’s intent. Distinct, legible mechanics that combine into escalating outcomes, a design philosophy Play’n GO has increasingly leaned on to differentiate titles within saturated themes.
For operators, the value is a slot that carries a well-trodden theme but a more flexible bonus proposition than most buffalo-style games, giving players several routes into the feature set. Triple Beasts of Fortune is out now.
How to play San Quentin
Potentially boding well for the Macquarie forecast are at least two factors. First, there are signs of turnover increases across a variety of yes/no exchanges. Second, volume surged to start September with those spikes arriving even before the NFL season kicked off.
As Macquarie analyst Chad Beynon points out, prediction markets generated $4.3 billion in taker volume during the first week of September without any help from the NFL, building on momentum from the 2026 World Cup. However, the NFL’s impact was immediate, with taker volume hitting a daily record during Week 1 of the campaign.
With all that in mind, it’s not surprising that Macquarie expects sports event contracts will drive approximately 80% of taker volume this year, but Beynon sees other categories growing over the long term.
