Wheel

About Wheel

Each year, the start of the NFL season gives bonus hunters an opportunity to take advantage of generous offers from leading operators as the companies engage in a customer acquisition bonanza.

Given the rise of prediction markets, this week arguably represents the most frenzied campaign since the historic PASPA decision in 2018. Buttressed by massive capital injection from substantial funding rounds, operators have spent handsomely on celebrity endorsements. Over the last week, ads featuring LeBron James, Sydney Sweeney, Marshawn Lynch and Jeremy Piven have showered the airwaves. Even Pete Sampras, who disappeared from the public spotlight for the better part of two decades, resurfaced in a US Open spot for Kalshi.

While Polymarket pulled off a coup with the signings of James, Eli Manning and Derek Jeter, a Novig ad featuring Sweeney arguably received as much fanfare. Sweeney, an Emmy Award-nominated actress known for her role in HBO’s Euphoria series, stars in the spot titled “Just Sports.” As of Friday afternoon, the Novig post on social media platform X received at least nine million views.

About Wheel

Then, one month later, the end of the world as we know it actually happened. The Coronombie Apocalypse, everyone masked up and the Fed printed a skrillion dollars and I lost most of my other freelance arrangements as everyone went into hiding and confusion and pandemonium.

But the groundwork for my own thing had already been laid, as did the actual global backdrop for speeding up what I was already predicting was going to happen anyway. So I focused up and got it started. I still wrote for CalvinAyre.com though, which actually hung on, to my pleasant surprise.

Meanwhile, EGI continued to grow and a year later, meaning now, it’s taking off. I’m thinking at this point I really have to put all my focus on EGI and probably let go of my column, but I liked it too much because Bill allows freedom of expression, not to be taken for granted, especially not in this censorific world.

About Wheel

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